Like any expecting mum who is also a huge coffee lover, I researched the effect of caffeine on the body while trying to conceive, and subsequently on my baby during pregnancy and breastfeeding. After becoming pregnant with my second child, I found myself struggling with the limitations of the one cup of coffee that is recommended per day for pregnant and breastfeeding women. As pregnant women, not only do we miss out on what, for many of us, is a longstanding caffeine ritual that starts the day and keeps us going throughout, but there is also a huge amount of guilt associated with caffeine intake while pregnant and breastfeeding. Chasing after my one year old son while pregnant with my second child only compounded my longing for a second (or third, or fourth…) cup of coffee to keep me going throughout the day. And on the off chance that I reach for the on switch of my coffee machine for a second time during the day, exhausted and desperate for not only the small caffeine hit, but also the relaxing ritual of sitting down with a hot cup of coffee that I missed from pre-pregnancy days, the overwhelming sense of guilt that I felt was enough to make me tip my freshly brewed cup down the sink.

What I realised was that drinking coffee during these important life moments is influenced as much by internal emotion and guilt as it is by actual scientific data. This realisation created a burning desire to eliminate the guilt and worry we may feel while consuming coffee by sourcing and roasting specialty coffee made specifically for the unique needs of mums. I want to give back the opportunity to enjoy daily cup(s) of joe to trying to conceive, pregnant and breastfeeding mums by offering a range of coffee designed specifically for them: a range that is fair trade, with all bad acids removed for those that are breastfeeding (as acidic foods are known to wreak havoc on some breastfeeding babies), is gentle on pregnant stomachs that are already in a sensitive state, and comes in a range of full strength, half strength or decaf options so that we as pregnant women can decide which cup of coffee is right for you