Reducing Your Business’ Environmental Impact

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The Spotz Guide for Sellers

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Reducing Your Business’ Environmental Impact

More and more, consumers are expressing concerns with the sustainability of the products that they buy. This is a trend that will only increase, with consumers increasingly turning towards businesses that can show a commitment to environmental practices. For your small business, see this as an opportunity not only to help the environment, but also to put a good cause to work! This guide will provide a few examples of how you can reduce your business’ environmental impact.

Sustainable Materials

Customers want to know that the products they have bought, or are thinking of buying, are sourced sustainably, and are made of materials that are good for the environment. Certain materials are simply more difficult (or impossible) to reuse or recycle – as such, where you can, avoid materials like plastic. Seek out alternatives where you can; you’ll find that for many common materials, there are sustainable options that cost the same, or are only marginally more expensive.

Packaging

Packaging is one of the biggest sources of waste product globally, and this is one area where your business can make an enormous difference in terms of its sustainable practices. Businesses that show a commitment to green packaging will impress customers who are ecologically-minded, giving them yet another reason to shop at your store. Some examples below will help:

  • Use recyclable materials where possible: Plastic can be swapped out for paper wrapping in some instances. Paper wrapping often costs the same, but avoids substantial waste.
  • Reduce Package Size: This is a Win-Win; you’ll spend less on packaging and shipping costs, and reduce the environmental impact per item sold.
  • Reuse Scraps: Bits of material left over can be repurposed into being used as tags, ‘Thank You’ notes, or packing slips. An easy solution that also reduces overhead!
  • Filler: Some businesses use plastic or Styrofoam to protect their products en route to customers – consider alternatives like used paper, or natural, organic materials.

Tell your Customers!

Sustainable packaging is sometimes obvious when you choose visibly green packaging choices, or use well-known sustainable materials in your products. But you should still always be telling your customers what you’re doing to be a more sustainable business! This will let them appreciate the efforts you’ve made to be an ecologically responsible business – it also becomes a marketable aspect of your brand. Customers want to support sustainable businesses, so definitely take efforts to include this in your social media and marketing campaigns.

Small Changes Count

Everything your business can do to be sustainable makes a difference, no matter how small. Try reaching out to sustainability organisations in your community to see if they’re able to help your business become even more ecologically responsible. Once again, this is an opportunity to improve your brand profile and build relationships, all while doing something worthwhile to help the world!

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